Slackers Movin’4ward (S|M4) is an online urban loungewear clothing concept. S|M4 strives to create garments that express and embody a casual laidback approach to urban fashion. I assisted S|M4 in the creation of their sophomore collection, below are highlights of this collection.
Team S|M4 wanted to create an impactful statement for the launch of their sophomore collection. For this project I plaid the role of Creative Director. From scouting shoot location, designing and creating sample of each garment as well as creating a secondary monogram logo using elements from the brands main signature.